Campaign Overview
SUNDAY TIMES #1 BESTSELLER
BRAND PARTNERSHIP
Brand partnership with Glossybox
I originated and executed a partnership with Glossybox who (for free) featured a sampler of Wilde Like Me in every subscriber box in June. This was crucial to drive early awareness and reach the target demographic where there are already spending their time.
BRAND PARTNERSHIP
Brand partnership with Be At One
I devised and developed a partnership with Be At One cocktail bars who have created a ‘Wilde Like Me’ cocktail to celebrate publication. It will be a permanent fixture on their menu. It was heavily promoted across their 35 bars with publication day offers including a re-skin of the Be At One app to the book jacket.
PERSONAL MAGAZINE DESK DROP
TRADE PRESS COVERAGE
The Bookseller, acquisition announcement
BookBrunch, acquisition announcement
The Bookseller, ‘new titles: fiction’ inclusion
The Bookseller, fiction chart #1, #2 and #8
NATIONAL PRINT COVERAGE
Newspapers
The Sunday Times Style, feature on book in Scarlett Curtis’s column
The Irish Examiner, included Wilde Like Me in the ‘100 Hot List’
The Sun, Fabulous magazine, review
The Irish Times, review
Magazine reviews
Bella magazine
Marie Claire, one of thirty influential women
Cosmopolitan, Louise featured in ‘Youtuber Cheat Sheet: female internet whizzes you should know’
OK magazine, review
Look magazine instagram Q&A
Stylist magazine, competition
Shout, congrats to Louise on the book
Psychologies magazine, win tickets to Louise’s event at the Henley Festival
BROADCAST
Good Morning Britain, Today, interview
BBC Radio 1, Scott Mills Show, Innuendo Bingo
BBC Radio Northampton, Bernie Keith Show
EVENTS
Marie Claire, @workLive conference
Cosmopolitan, Self Made Summit
The Sun, Girls Night In event with Lynsey Kelk and Paige Toon
Henley Literary Festival
Cheltenham Literature Festival
Launch party at Be At One, London
Signing at Waterstones Milton Keynes
Waterstones Birmingham / The Glee Club
Waterstones Glasgow Sauchiehall Street
Waterstones Edinburgh West End
Waterstones Bristol Galleries
Waterstones Manchester Deansgate
Waterstones Nottingham
REGIONAL
Halesowen Chronicle, Birmingham Mail, Evening Gazette, Daily Post (Wales), Derby Telegraph, Burton Mail, Coventry Telegraph, Edinburgh Evening News, Dundee Courier.
ONLINE
The Sunday Times online, feature on book in Scarlett Curtis’s column
Marie Claire, Louise has written a dating do’s and don’ts (for single mums)
Mumsnet, video Q&A
TheIrishTimes online, review
Hello magazine, Giovanna Fletcher column mentions Wilde Like Me and launch party
Cosmopolitan.com, Self made summit news
Pointless Blog, Alfie Deyes on YouTube does a shout out for Wilde Like Me
Zoella, sharing her copy of Wilde Like Me on Insta-stories
Thesun.co.uk, reader competition to win Wilde Like Me
Hearst.co.uk, Self Made Summit news
Emerald Street, giveaway
We The Unicorns, publication announcement
Fashion Insight online, mention of Louise’s involvement in the Cosmo Self Made Summit
Bloomeration, title reveal announcement
Teneighty magazine, cover reveal
Celeb Mix, YouTuber of the week
Reading Away The Days, review
Beauty Geek, blogger reveals what’s in her June Glossybox
NYC Talon, Top 15 Summer Beach Reads
Rosy Sparkles, You Tube review
Echoes in an Empty Room, review
Snazzy Books, review
Chick Lit Club, review
YouTube, Wild for Wilde video from preview party
Janay Brazier, youtube review
Shout at Me, YouTube haul mention
The Bookbag, review
TubeFilter, announcement of Wilde Like Me as a #1 bestseller
The Lunda May Blog, review
GingerSnapps Blog, review
Katie Snyder, review
V Family Fun, reviewSophie Massey, YouTube review
United by Pop, Wilde Like Me as #1 announcement
MTV.co.uk, inclusion in ‘35 hottest beach reads’ round up
We Heart Writing, guest post on blogging tips
Birds and Lilies, review
Beauty, Baby and Me, review
Forty and Fantastic, review
Ali Brille, review
Cardiff Mummy Says, review
Cosmochicklitan, review
The Live Better Project, review
That Thing She Reads, review
ComicBuzz.com, review- 10/10
That Thing She Reads, review
We Love Pop, ICYMI feature
’The Sun, Fabulous Night In
SoGlos, 14 of the best books this year
Echoes in an Empty Room, review
A Cup of Wittea, review
Debra’s Book Cafe, review
Everything But the Kitchen Sink, review
Daniel Bird Writes, review
Louise Chatters, review
Dream in Lace, review
Forty and Fantastic, review
Write Like No-ones Watching, review
Unwrapped Dreams, review
Zebra Lips Blog, review
Flower Crowns and Revolutionaries, review
Della Loves Nutella, review
